Salt has just celebrated its first birthday and although seemingly late to the game, we recently enjoyed our very first visit to this food truck phenomenon.
Salt became the talk of the UAE last year with its clever social media campaign which adopted the hashtag #FindSalt. The concept involved a travelling food truck that would reveal its location via photographic posts on Instagram. Thus encouraging customers to come and find them at secret locations throughout the Emirates. This clever marketing strategy worked exceptionally well, because nothing liked this had been attempted in the region before and it created such a hype that people would literally queue for hours to indulge in their signature burgers
Lets just get one thing out of the way – we here at Out & About UAE absolutely love a good Friday brunch!
Brunch is a pastime that we don’t really have in the United Kingdom. So we were super excited to discover the all you can eat/all you can drink mayhem of this legendary UAE tradition upon our arrival on these shores. Having worked our way through a fair number of these brunches over the past two years, we are calling it now… Olea at the St. Regis Saadiyat currently has the best Friday brunch in the capital!
Having heard so many good things about this establishment, and being in the vicinity of Masdar City this past weekend – we decided that it was about time that Out & About UAE visited Jim’s Kitchen Table. So after a quick trip on the driver-less cars (which you can read more about here), we were in the heart of futuristic Masdar city, attempting to find the restaurant with much difficulty – it would seem that signage and maps are a rarity in the future…
The UAE (like the rest of the world) is addicted to the notion of the next best thing, or the new and unique experience. Over the past few years we have seen culinary food gimmicks evolve to unprecedented levels! What began with the combining of ingredients, giving us the must have foodie item of 2013 ‘the cronut’ (half donut half croissant), has evolved into the downright bizarre – have you seen the chocolate sharwarma found in Dalma Mall?
Nowadays even the way in which our food is presented to us has to be innovative – yes we are looking at you Rogo’s, with your astounding rollercoaster delivery system. The novelty of these ideas shows no sign of letting up… So we here at Out & About UAE, were really intrigued with the concept of FrostBite – the creation of ice cream out of thin air!
Having recently moved to Reem Island, we here at Out & About UAE were very keen to try some of the culinary offerings close to home. So early one evening we headed into Boutik Mall to see what was on offer, and were pleasantly surprised to find the Asian inspired Smoking Doll right on our doorstep.
After a brief summer hiatus Out & About UAE is back! Kicking off with a new feature to the blog in the form of our very first restaurant review.
Pizza Express is a staple of the UK high street, so (as British expats) we were very excited to discover that the company were opening their very first branch in Abu Dhabi at the World Trade Centre Mall. The restaurant itself is located on the fifth floor of the mall and is currently the only place open on this level, but don’t let that put you off as the venue is simply stunning.